Tea Beyond the Cup: Where Hikayat Is Showing Up

A tea brand doesn't have to live only on a kitchen shelf.

One of the most exciting parts of building Hikayat has been discovering all the different places where tea can belong.

At Up To Do Good at Schiphol, our teas became something travellers could discover, take home or give to someone else.

At Change Health Club, tea became part of a completely different environment — one centred around movement, health and wellbeing. We recently prepared 35 Hikayat gift bags for 35 different individuals in their community.

Two very different places.

One shared idea.

We believe good tea can become part of someone's routine, a gift, a moment of rest or simply an invitation to try something unfamiliar.

That's also why we're selective about where Hikayat shows up.

We want to work with people and organisations where there is a genuine connection between what they are building and what we believe in.

And we're only getting started.

From stores and health spaces to museums, events and unexpected places:

Where there are people, there is room for tea and stories.

Tea. People. Stories.